How to create a Segment that isolates any purchase process with Paid Traffic in the middle?
I'm trying to create a Segment that shows:
- Users' that come to my website and make a purchase
- Paid Traffic is somewhere in the middle of their journey
- Not the First or Last Transaction.
I created a Segment that does this:
Filter -> Advanced -> Sequence
Filter Includes Users, First User Interaction = Medium Does not Match Regex ^(cpc|ppc|paidsearch)$
is followed by
Medium Matches Regex ^(cpc|ppc|paidsearch)$
But this doesn't seem to work. Thoughts anyone?