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How is it possible to have Clicks from AdWords but site usage metrics to be zero?

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# 1
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In Google Analytics, how is it possible to have Clicks from AdWords but site usage metrics such as 1) Sessions 2) Avg. Session Duration 3) Pages/Session to be zero?

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1 Expert replyverified_user

How is it possible to have Clicks from AdWords but site usage metrics to be zero?

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# 2
Top Contributor

The most logical explanation is that your Adwords landing pages do not contain Google Analytics tracking code.

Additionally, make sure the landing page does not redirect to a page that does not include the gclid URL parameter.

VP & Chief Evangelist at Hub'Scan | Contact me
Level 80 Digital Analytics Warrior, KPI Therapist and Keeper of the One True Tagging Plan

Re: How is it possible to have Clicks from AdWords but site usage metrics to be zero?

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# 3
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Pardon...Forgot to state explicitly that the landing page has the GA code.