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How is Activity by a Visitor from an Excluded Referrer Tracked?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

When auditing an analytics account I noticed a referral exclusion from an outside domain.  This is a 3rd party site that could be a legitimate referral source for the website and it's not clear why or when it was added as an exclusion.

 

If a user has never been to this website before (and has no existing cookie) and clicks over from that excluded domain, how is their activity tracked?  Is it counted as direct traffic, or is it simply not tracked at all?

1 Expert replyverified_user

Re: How is Activity by a Visitor from an Excluded Referrer Tracked?

Top Contributor
# 2
Top Contributor
Hi John,

Traffic from the excluded domain will come into your site as direct traffic. Domains added to the referral exclusion list will prevent them from being recognized as referral traffic sources in your Analytics reports.

Hope this helps.

Arnold Majlath, Google Analytics Top Contributor
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