How does Google Chrome Analytics Plugin's Heatmap actually work?
I'm looking at heatmaps from the analytics plugin on Chrome and while I am aware that any link going to the same page would have the same % clicks displayed, I'm not sure how everything else works. Here are some questions I thought up:
- Is it only for desktop traffic? How can I segment the data displayed on the Heatmap?
- The percentage does not add up to 100%, missing by quite a large margin. Where are the other sessions on the heatmap?
- What's the best purpose should I be using this heatmap for, knowing its flaws?