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How does GA do Linear Attribution?

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# 1
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I am working on a linear attribution report and just curious on how GA does linear attribution, especially when there are multiple touches involved for a single channel along a conversion path. The documentation says 'each touchpoint in the conversion path would get equal credit'.


Let's say we have an order which has 3 Paid Searches, 1 Direct, 1 Referral on the conversion path, does GA assign 1/3 to each of the three channels, or assign 3/5 to the Paid Search, 1/5 to Direct, 1/5 to Referral?



1 Expert replyverified_user
Marked as Best Answer.
Accepted by topic author kyjwsh s
March 2016

Re: How does GA do Linear Attribution?

Top Contributor
# 2
Top Contributor
Hi kyjwsh,

it's 3/5 Paid Search. 'Linear' means linear in time, so every touchpoint gets the same weight during customer journey.


Re: How does GA do Linear Attribution?

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# 3
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Thank you!