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How are mobile app users calculated in Google Analytics?

ACG
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ACG
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Hi all,

 

 

Can anyone explain or provide a source where it is explained how GA tracks users in mobile apps, please? I have read already about implementation in general which is more focused on websites (cookies, browsers, etc). 

 

I am after information that will help me understand how users are tracked/calculated (in general as well new and returning users). I have a few reports on this and if I look at a whole year worth of data the number of users is 250K although the monthly users are above 50K. I guess this is because most of those 50K a month will be returning users, therefore the same users for the whole month. 

 

Very interested in new vs returning users since browsers and cookies are out of the equation for mobile apps. 

 

I look forward to seeing your comments. 

 

thanks very much, A.