How accurate is the Screen Resolution field in Google Analytics from FB clicks?[ Edited ]
December 2016 - last edited December 2016
I advertise solely via Facebook to generate clicks to my website. I would like to target more affluent groups, but it appears like 90% of the traffic are from low resolution (~360x640 or lower) mobile devices. How accurate is this metric?
According to this forum post, the screen resolution field is buggy and therefore not reliable. Can Google please confirm? If so I won't use this field.
How accurate is the Screen Resolution field in Google Analytics from FB clicks?
Hi @Simon L,
I would not assume that it is buggy based off of that one comment.
As an agency owner, I have been using AdWords & Analytics for many years and find that the data is quite reliable and usable for the purposes you want.
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