High page views and low unique views - sign of error?
In my analytics, I have a huge spike in page views on a four year old blog that we have not promoted and has not come in as a referral. The page views are over 8000 but the unique views are only 41. The bounce rate is 0 and the source is direct. I understand that page views and unique views are different, but this huge discrepancy has me suspicious. I'm wondering if these results could be based on a runaway process or spam of some kind.
Re: High page views and low unique views - sign of error?
Look at the ISP and hostname reports to see if it may have come from a different source than what is known to you. This might indicate bot or spam traffic. Also look at metrics such as high % new sessions and low pages per session.