High organic homepage traffic - not sure why
I've seen an influx of organic traffic to my homepage -- it's up about 2000%. It's all coming from Google, and about half is international from countries that are not relevant as we are a local business (NJ & PA). Does anyone know what could be causing this? Our homepage typically does not rank for much, and I'm almost certain this is not legit traffic. Our spammy links have increased very slightly, and we have been hit with negative SEO in the past, but we've since switched URLs. Could this be some type of scheme to manipulate our bounce rate and time on page? Or is anyone else seeing similar inflated traffic?