High % of direct/none traffic for Safari 10 on IOS
After a site redesign around November 2016, a client noticed a strong increase in none/direct traffic and a drop in organic traffic in GA. Overall traffic stayed the same. Some analysis revealed this was a problem specific for Safari 10 on IOS. Safari 10 was released around the same time.
Could anyone confirm if this is something related to Safari 10 (similar stories??) or that it's a GA tracking issue/implementation issue only related to safari 10 on IOS (which seems unlikely).