Hero Area Looping Video
To splash the big news about a key acquisition, we placed a very short looping video on our Homepage in the hero banner (just a rotating geometric type image.) Within that hero area, we placed two CTAs: one to the official press release and the other to a related section of our website.
We saw nominal activity on both CTAs - nothing to complain about.
Observation: The day we launched the new visual, the Bounce Rate for the home page dropped dramatically. Our normal homepage bounce rate hovers at 50% or so. In the very short term, it is sitting at around 18%.
Question: Can a short looping non-audio video affect bounce rate in Google Analytics reporting?
We appreciate all the help we can get!
Thanks in advance,
Marie (& Julian)