Analytics
5.1K members online now
Understand information in your reports and troubleshoot reporting issues such as self-referrals, (not set) data, and inaccurate information
 
Guide Me
star_border
Reply

Hero Area Looping Video

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello Everyone,

 

To splash the big news about a key acquisition, we placed a very short looping video on our Homepage in the hero banner (just a rotating geometric type image.) Within that hero area, we placed two CTAs: one to the official press release and the other to a related section of our website.

 

We saw nominal activity on both CTAs - nothing to complain about.

 

Observation: The day we launched the new visual, the Bounce Rate for the home page dropped dramatically. Our normal homepage bounce rate hovers at 50% or so. In the very short term, it is sitting at around 18%.

 

Question: Can a short looping non-audio video affect bounce rate in Google Analytics reporting?

 

We appreciate all the help we can get!

 

Thanks in advance,

Marie (& Julian)