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Understand information in your reports and troubleshoot reporting issues such as self-referrals, (not set) data, and inaccurate information
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Google analytics and Other email tool - Data Discrepancy

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi Team, 


I am having some trouble with Analytics reporting, I have launched a Email campaign using activecampaigns, this toll automates email. 


Now this tool is showing 400 hits by the email campaign where as the analytics is showing 38! I use UTM codes to easy track Email clicks. kindly help asap. 


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1 Expert replyverified_user

Google analytics and Other email tool - Data Discrepancy

Rising Star
# 2
Rising Star

A few different things to check:


- are you comparing apples with apples? What is a 'hit' from active campaigns? Is it a click on a link? It could be that a 'hit' is an open of the email, or view.

- are all the links in your email all being labelled with utm tracking?

- are you looking for the correct campaign? check what the utm_campaign label is.

- are there any filters in place which could be relabelling your campaign?

- are there any redirects in place, on your site, which could remove the utm parameters?


John Wedderburn, Advertiser Community, Rising Star
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Google analytics and Other email tool - Data Discrepancy

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Hi John, 


My email has just 1 link in it, the email tool is checking link click on email. On analytics no increase in over all traffic as well so the hits/sessions/visits are not recorded.