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Understand information in your reports and troubleshoot reporting issues such as self-referrals, (not set) data, and inaccurate information
 
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Google Play URL Builder Ad Network

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Hi all,

I would like to add the UTM tracking for an Android App. The source (referrer) would be Facebook.

For GA and my website, I have used UTM before and all was fine, but on this URL builder for apps:

https://developers.google.com/analytics/devguides/collection/android/v4/campaigns#google-play-url-bu...

it says that I have to choose an Ad Network. What do I choose, if I am going to place ads on FB? Custom, or does FB has an Ad Network that is listed?

 

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