Google Analytics vs Sizmek discrepancy
The conversion numbers in my post campaign report from Sizmek differ significantly from my post campaign goal completions in Google Analytics, for the same pages.
What could be the reasons for this? I know they will never match perfectly, however there is a significant discrepancy.
Grateful for any tips or insights!
Re: Google Analytics vs Sizmek discrepancy
I have limited understanding of how Sizmek works but I do believe they count view-through conversions or post-impressions as conversions.
I also recommend you examine your conversion setup again for both platforms. In general though, this isn't the best forum to be asking advice about anything other than Google Analytics.
Was my response helpful? If yes, please mark it as the ‘Best Answer.’