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Understand information in your reports and troubleshoot reporting issues such as self-referrals, (not set) data, and inaccurate information
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Google Analytics vs Sizmek discrepancy

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# 1
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The conversion numbers in my post campaign report from Sizmek differ significantly from my post campaign goal completions in Google Analytics, for the same pages. 


What could be the reasons for this? I know they will never match perfectly, however there is a significant discrepancy. 


Grateful for any tips or insights!

1 Expert replyverified_user

Re: Google Analytics vs Sizmek discrepancy

Rising Star
# 2
Rising Star
Hi Madeleine,

I have limited understanding of how Sizmek works but I do believe they count view-through conversions or post-impressions as conversions.

I also recommend you examine your conversion setup again for both platforms. In general though, this isn't the best forum to be asking advice about anything other than Google Analytics.

Joshua, Rising Star
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Google Analytics vs Sizmek discrepancy

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# 3
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Madeline, did you ever find a suitable answer to this? I am running into the exact same issue. I'd love to learn from what you found out.