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Understand information in your reports and troubleshoot reporting issues such as self-referrals, (not set) data, and inaccurate information
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Google Analytics shows less visits from Source

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I have a website and the following problem:


A customer publishes a link to in my website;

A client clicks and is redirected to The system registers a click in the customers account


Customer opens his Google Analytics account and tracks the clients that came through the Source


Real life case: the clicks in my system are 3,600 and the clicks GA shows are 2,902


What might be wrong? All the URLs are tagged with UTM tags. This is not the first case with more than 30% difference in stats. 


Is there a way to ensure that the target URL's GA always sees the referrer ?

1 Expert replyverified_user

Re: Google Analytics shows less visits from Source

Google Employee
# 2
Google Employee
Hey Mario,

Apart from the fact that clicks and sessions are different metrics and aren't supposed to match, it sounds like the utm tags and source are being dropped in certain scenarios.

1) check all the links that lead to your clients site from your site, does the tag drop before the first page loads?
2) is yours an https site leading to an http client site?
3) is there a 301/302 error when the clients' page loads (will need to check for each landing page, with the utm parameters).
4) Is the analytics code always firing on the landing page/is it in the head tag of your clients' website? If it fails to fire on the landing page and capture the source, it won't be able to do so on the second page.

Any of these could cause the sessions to be attributed to other sources.