Analytics
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Understand information in your reports and troubleshoot reporting issues such as self-referrals, (not set) data, and inaccurate information
 
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Google Analytics is showing very less data for some reason how to fix

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

So, yesterday we ran an email campaign and received around 98 visits to that link. But Google Analytics is showing us 24 only. What could be the reason for that?

How to fix that issue?

I've attached two screenshots for proof

 

Bit.ly Read:

http://screencloud.net/v/nR8S

 

Analytics:

http://screencloud.net/v/w74w

1 Expert replyverified_user

Google Analytics is showing very less data for some reason how to fix

Top Contributor
# 2
Top Contributor

Hi :-)

In some instances, it can take 24-48hrs for data to process and appear in GA reports.
Also Analytics wont track in a number of different situations (not limited to the following)

- a site visitor has opted out of GA tracking or they are using a browser addon to prevent it

- a persons browser doesnt have javascript, cookies or images enabled.
- if a page is slow to load the person may navigate to a different page before the tracking code loads and sends the hit from the initial landing page

Bronwyn Vourtis, Google Analytics Top Contributor
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Google Analytics is showing very less data for some reason how to fix

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Okay, I'll wait till 48 hours. because it is already 24 hours. 

1. I can't validate that.

2. I can't validate that.

3. Can you tell me how we can validate that if the page is slow and the GA cookie is not loaded. How to validate this?

Google Analytics is showing very less data for some reason how to fix

Top Contributor
# 4
Top Contributor

Something else to bare in mind too. tracking the clicks on links via bitly is not the same as tracking a visit once it gets to a page on your site.. two different systems tracking two different things.
Also. are there any errors if you check the page with the tracking code with chrome ga debugger or google tag assistant?

Re testing page and loading of resources, not really within my area of expertise, so someone else here may be able to help you futher with that.. however you could start with the following:
https://developers.google.com/web/tools/chrome-devtools/network-performance/resource-loading

Bronwyn Vourtis, Google Analytics Top Contributor
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