Google Analytics is plummeting
Over the last few months I have experienced a major decrease in traffic according to Google Analytics. But somehow it doesn't add up - I consistently have 200+ people on Real Time throughout the day. I am not seeing all of the traffic in my GA account.
Can someone explain what is going on? Were there changes made to GA?
Re: Google Analytics is plummeting
Re: Google Analytics is plummeting[ Edited ]
May 2016 - last edited May 2016
Google Analytics gives you the data, but if you want the cause you might have to do your research. Starting in the top right corner of analytics reporting, see if you have any notifications. If there are no warning or alerts, switch to Webmaster Tools, aka Search Console. https://www.google.com/webmasters/tools/
This will give you information on Google's crawler errors, sitemap issues, index status. It could be that your organic traffic is suffering while your direct traffic is what accounts for what you are seeing in Real Time Analytics. Also in Search Console, look at Search Analytics and see if the gap between impressions and clicks has changed. This might be why you are getting less traffic.
The other possible issue could be something simple, like new pages on the website are missing the Google Analytics tracking code, so that data is missing from your reports.