Google Analytics and Facebook Discrepancy
I am seeing a large discrepancy in conversion reported for Desktop in Facebook and GA. Conversion difference used to fall less than 10% between two platforms but since March this has increased to more than 90% with low conversions recorded in GA.
I rechecked GA for spam traffic and recent changes that might have affected the data but couldn't found anything. I also integrated Amplitude to see conversion data and the difference in Desktop conversion for Amplitude and Facebook was fairly less around 20%.
Anyone else seeing this issues? Is there been any change in Desktop attribution functionality?
Anything that could explain this?