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Understand information in your reports and troubleshoot reporting issues such as self-referrals, (not set) data, and inaccurate information
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Google Analytics and Facebook Discrepancy

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi There,

I am seeing a large discrepancy in conversion reported for Desktop in Facebook and GA. Conversion difference used to fall less than 10% between two platforms but since March this has increased to more than 90% with low conversions recorded in GA. 

I rechecked GA for spam traffic and recent changes that might have affected the data but couldn't found anything. I also integrated Amplitude to see conversion data and the difference in Desktop conversion for Amplitude and Facebook was fairly less around 20%. 

Anyone else seeing this issues? Is there been any change in Desktop attribution functionality?

Anything that could explain this?