Google Analytics and AdSense utm tracking and revenue discrepancies[ Edited ]
June 2016 - last edited June 2016 by Buzzb
Google Analytics Adsense eCPM differs from Adsense RPM, even though these numbers are supposed to be the same (just different naming). We are also having discrepancies between these accounts for the total revenue. Additionally, AdSense url channels do not allow tracking with utm parameters, so it is unable to track the different revenue by sources. Because of this, we are having to use utm parameters in Google Analytics, but we do not know how accurate it is due to the discrepancies.
If someone could please contact us. My email is: <edited by a Community Manager as noted below>
Please note it is counter to Community Guidelines to request assistance outside the forum itself, and/or to provide your contact information in a forum post. Thanks for your understanding.