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Understand information in your reports and troubleshoot reporting issues such as self-referrals, (not set) data, and inaccurate information
 
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Google Analytics & Google Play Developer Console

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I am using Google Developer Console for my app linked with Google Analytics , the acquisition channel for April in GDC shows:

 

               Acquisition Channel                                                                                Installers

 
Overall
 
 7000 
 
Play Store (organic)
 5400

 

 

 

 

And the same data for acquisition within Google Analytics account  linked with my  app shows:

                 Source/Medium                                                                               New Users

 
Overall
 
 7300 
 (direct) / (none) 6300 

 

 The rest of the channels are properly tracked, although there is slight variation.

 

Is the "Play Store (Organic)" from Google Developer Console categorized under "(direct)/(not set)" in Google Analytics?

Re: Google Analytics & Google Play Developer Console

Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆
If you don't have the GA campaign tracking enabled in your app install link, then yes, it'll be direct.

Re: Google Analytics & Google Play Developer Console

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
I am already using UTM to track the other installation campaigns, but the only concern is regarding the mismatch in GA and Play developer console data.