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Google Analytics Source Other: "google_s" and "msn_s"

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# 1
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In Google Analytics, Acquisition, Channels, Other, I see these 2 Sources: "google_s" and "msn_s"      What would those be?

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Marked as Best Answer.
Accepted by topic author Scott L
December 2016

Google Analytics Source Other: "google_s" and "msn_s"

Rising Star
# 2
Rising Star

Hi Scott,


Other is a catch all for all things that Google does not know where to place.  In your case, someone has used utm paramaters with utm_source set to google_s.  These should be corrected. 


If you like you can update your custom channel settings to recognize these params as paid traffic (assuming they are paid).


More on custom campaigns and custom channel settings:




Theo Bennett

Analytics Evangelist at MoreVisibility | Contact Me
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Google Analytics Source Other: "google_s" and "msn_s"

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# 3
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Thank you. It took me a while but I figured that out. I was going to delete my question but then I saw that you already answered. It looks like somebody outside the company, either a spammer or somebody just messing around. Nobody internally has ever used that.