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Google Analytics Demographics Not working

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

We recently launched an updated website for a community bank and now the demographic data on the new site is not reporting. The "enabled demographics and interest reports" under "advertising features" is turned on and has been reset a couple of times as well, but it hasn't made a difference. The traffic is larger than the old site, so I'm not sure why no data is showing up? Please advise.

Google Analytics Demographics Not working

Visitor ✭ ✭ ✭
# 2
Visitor ✭ ✭ ✭

Also notice on demographics page this message: Some data in this report may have been removed when a threshold was applied. 

Google Analytics Demographics Not working

Participant ✭ ☆ ☆
# 3
Participant ✭ ☆ ☆

Hi @Maureen M,


You can also enable it by modifying(Adding ga('require', 'displayfeatures');) your Google Analytics tracking code as following:

(i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),
ga('create', 'UA-XXXXXX-XX', '');
ga('require', 'displayfeatures');
ga('send', 'pageview');


I hope this helps to solve your issue.