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Understand information in your reports and troubleshoot reporting issues such as self-referrals, (not set) data, and inaccurate information
 
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Google Analytics Demographics Not working

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

We recently launched an updated website for a community bank and now the demographic data on the new site is not reporting. The "enabled demographics and interest reports" under "advertising features" is turned on and has been reset a couple of times as well, but it hasn't made a difference. The traffic is larger than the old site, so I'm not sure why no data is showing up? Please advise.

Google Analytics Demographics Not working

Visitor ✭ ✭ ✭
# 2
Visitor ✭ ✭ ✭

Also notice on demographics page this message: Some data in this report may have been removed when a threshold was applied. 

Google Analytics Demographics Not working

Participant ✭ ☆ ☆
# 3
Participant ✭ ☆ ☆

Hi @Maureen M,

 

You can also enable it by modifying(Adding ga('require', 'displayfeatures');) your Google Analytics tracking code as following:

<script>
(function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){
(i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),
m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m)
})(window,document,'script','//www.google-analytics.com/analytics.js','ga');
ga('create', 'UA-XXXXXX-XX', 'example.com');
ga('require', 'displayfeatures');
ga('send', 'pageview');
</script>

 

I hope this helps to solve your issue.

Regards