Google Analytics Demographics - Education
Quick question: Is there a place in Google analytic demographics where I can traffic education level of visitors? I have someone who's requesting this information but I was under the assumption you can only view: age, gender, interest and location.
Thanks for your help in advance
Re: Google Analytics Demographics - Education[ Edited ]
March 2016 - last edited March 2016
Demographic information is done is such a way as to not disclose any specific PII it is always sampled and is based off a cookie, subject to thresholds, and data sampling that at best is around 10% or less. No where can you obtain the education that one has reached. Your gender and age are predicted based upon web surfing habits. According to Google Analytics I am an 84 year old female whose primary interest is Medicare (I assure you I am not) this is because I am my mothers Guardian and I do a lot of research to make sure she gets all the benifits due her by the government. The guesses overall are pretty accurate when we compare them to known values only off by a couple of percentage points which is statistically within our margin of error. If anything the eductaion level would be at best a guess on your part based upon the data that GA provides.