Google Analytics Data Not Matching Website Data[ Edited ]
April - last edited April
I'm seeing that my data in GA isn't remotely matching the data being collected by my site (server-side data) -- GA says 0 visitors for the last 2 days and even the few days preceding that have much lower numbers than my server-side is showing. I know these types of will never match completely, but the discrepancy makes me wonder if something is wrong with GA. I haven't made any changes in the dashboard that would produce such a change, so I'm not sure what to do. Any ideas?