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Understand information in your reports and troubleshoot reporting issues such as self-referrals, (not set) data, and inaccurate information
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Google Analytics Data Not Matching Website Data

[ Edited ]
Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I'm seeing that my data in GA isn't remotely matching the data being collected by my site (server-side data) -- GA says 0 visitors for the last 2 days and even the few days preceding that have much lower numbers than my server-side is showing. I know these types of will never match completely, but the discrepancy makes me wonder if something is wrong with GA. I haven't made any changes in the dashboard that would produce such a change, so I'm not sure what to do. Any ideas?



Google Analytics Data Not Matching Website Data

Participant ✭ ✭ ✭
# 2
Participant ✭ ✭ ✭

Hi Jessica,

Open few pages of your sites and check real time data in GA. Did you applied any filter??


Please also use Google tag assistant to find any tracking issue.


Hope this helps.