Google Analytics Audience List
I am trying to set up audience lists for the purpose of remarketing campaigns but I am getting a very low volume of audiences after I create the audience list.
For example, I created an audience list a month ago for "New Users" and I am getting an Audience definition of :
users over last 7 days : 127
membership duration : 30
Display audience size : 824
Now when i check analytics and look at the number of "New Users" in the past 7 days, I see a total of 272,000. What may be the cause for such a large discrepancy in the audience list volume versus the actual traffic I am getting to the website? I don't expect it to be 1 for 1, however I do expect it to be somewhere within the ball park of what I am seeing in GA.
Any help would be much appreciated!