Analytics
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Understand information in your reports and troubleshoot reporting issues such as self-referrals, (not set) data, and inaccurate information
 
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Google Analytics Adsense eCPM Reporting Much Lower Than In Adsense

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello, 

 

For the past few days, we are seeing discrepancies in GA. More specifically, the Adsense eCPM being reported in GA is about three times lower than what is being reported as the "Page RPM" within adsense. 

 

We have not changed anything, have double-checked and confirmed that the UA code is accurate in CMS (Wordpress), but still cannot seem to find the culprit. 

 

This has really made it difficult to manage day to day advertising spend. 

 

Does anyone have any insight into how we could resolve this? 

 

Thanks so much!
Grant

Google Analytics Adsense eCPM Reporting Much Lower Than In Adsense

Visitor ✭ ✭ ✭
# 2
Visitor ✭ ✭ ✭

Hey Kyle,

 

I can't offer any real insight other than to confirm that the same thing is happening to me. I've spoken with colleagues and they're experiencing these issues as well.

 

This is extremely frustrating and I'm surprised Google has let it go this long. It's been over a month.

 

Did you ever hear back from them?