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Understand information in your reports and troubleshoot reporting issues such as self-referrals, (not set) data, and inaccurate information
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Goal Vs. Ecommarce

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# 1
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Hi all,

I have on my website ec implementation and destination goals (old) in the purchasing funnel, for each step in the purchasing funnel.

I see some data gaps when looking in the ecommarce reports and goal reports.

My question are:

1. whats more accurate?

2. what is best practice and

3. why?

I want to be consistent in my reporting.

4. Any efficient way to export and visualize behavior & checkout behavior report, and to easily compare segments. 

5. Is it correct to say that shopping behavior report is session based and checkout behavior is user based? DS? GA-Sheets add-on?

Many Thanks,