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Understand information in your reports and troubleshoot reporting issues such as self-referrals, (not set) data, and inaccurate information
 
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Geo Location Question

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# 1
Follower ✭ ✭ ☆

Hi All,

 

I have a question, my client is located in Weston super Mare and is seeing organic search results from London, quite a high volume. I am looking under Audiance > Geo > Location > UK > City

 

Whats the reason for such a high organic session volume from London when they aren't based in London. Is this something to do with IPs that people in Weston Super Mare have a London IP or people in London have a Weston Super Mare IP?

 

Or am I totally wrong?

 

Thanks for your help

1 Expert replyverified_user

Re: Geo Location Question

Rising Star
# 2
Rising Star
Hey Craig,

Have you looked to see if the the traffic is from mobile? If so this may explain it since Mobile geo-tracking is infamously inaccurate on a City level.

Additionally Craig your client may be benefiting from local SEO traffic results in the London region for whatever reason.

I would recommend you also look at your client's Google Webmaster Tools and look at the [ Search Traffic -> Search Analytics ] as well as [ Search Traffic -> Links to your Site ] to understand what is driving this organic traffic to your clients site in the first place.

Best,
Josh
Joshua, Rising Star
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Re: Geo Location Question

Follower ✭ ✭ ☆
# 3
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Thank you for this Josh, very helpful.