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Understand information in your reports and troubleshoot reporting issues such as self-referrals, (not set) data, and inaccurate information
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Gender in Analytics VS. Adwords

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# 1
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Just wondering why there isn't an unknown gender or age shown when looking at traffic in Analytics?

Yet when I'm looking at my display campaign traffic on Adwords I always see unknown age and gender. Where do those "unknown" people go when filtered into All Users in Analytics - or are they not included in the pie chart data? Thanks! 

Gender in Analytics VS. Adwords

[ Edited ]
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# 2
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Hi @Alex T,


This might be because the demographics report filters out the users that are "undefined". The demographic report under audience only accounts for 'known' users, as in they have been identified by their gmail, google + or otherwise. The report is also only a sample of your total audience. The adwords traffic does not exclude the possibility of an unknown user. The unknown categorization could be assigned to bot traffic or someone that is using a blocker of some sort. 


I hope this helps.