GA doesn't match social ads data
Visitor ✭ ✭ ✭
There seems to be a massive gap between the data around social leads to website that i see on GA and the data i see on Facebook ads manager and Twitter ads platform.
March click-through from social (as measured using AdManager and Twitter Ads):
March click-through from social according to Google Analytics:
March visitors total: 20,000
Page views total: 33,000
What could it be down to?
Thanks for any help!