Analytics
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Understand information in your reports and troubleshoot reporting issues such as self-referrals, (not set) data, and inaccurate information
 
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GA doesn't match social ads data

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# 1
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There seems to be a massive gap between the data around social leads to website that i see on GA and the data i see on Facebook ads manager and Twitter ads platform.

 

Example:

 

March click-through from social (as measured using AdManager and Twitter Ads):
Twitter: 1,000
Facebook: 61,000
Instagram: 20,000
 
March click-through from social according to Google Analytics:
Total: 6,000
March visitors total: 20,000
Page views total: 33,000
 
What could it be down to? 
 
Thanks for any help!