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GA Not tracking email campaign links

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Crazy issue that I can't seem to find the answer to. I used GA Campaign to track clicks from an email to a PDF on our website. I used the URL Builder for Jan and had no problems. Stats showed up for Jan but for the month of Feb, nothing is showing under Campaigns. We did switch from Http to Https but outside of that, everything with the link is exactly the same with the exception of the date.

 

Please HELP...thanks!!

1 Expert replyverified_user

GA Not tracking email campaign links

Rising Star
# 2
Rising Star

If the click in your email goes directly to the PDF file, you are bypassing Google Analytics.  GA only works on a web page or via the Measurement Protocol.  Was the link in January to a PDF or to a page with a link to the PDF?

_________________________________________________________________________
Director of Marketing | Nehmedia | Partner Profile

Re: GA Not tracking email campaign links

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

They were both to a PDF.

GA Not tracking email campaign links

Rising Star
# 4
Rising Star

Most mail management systems allow you to tag links for tracking purposes when they are clicked (often you see this done via a redirect) - did you use a tool like that in January?  If your links were from an email directly to a PDF, the tracking you may see in GA is not from any of these clicks in either month.

_________________________________________________________________________
Director of Marketing | Nehmedia | Partner Profile

Re: GA Not tracking email campaign links

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

I used the GA Campaign URL Builder https://ga-dev-tools.appspot.com/campaign-url-builder/

Both links were exactly the same except for the month and https at the beginning. There was data the 1st month and none the second. Is there anyway you know of to track PDF outside of programs like Constant Contact. Thanks so much for your help!

 

GA Not tracking email campaign links

Rising Star
# 6
Rising Star

Given the requirements in many jurisdictions to respect opt-outs, using a third-party tool is often essential.  If you want to simply track raw clicks to a particular PDF from email, use a link shortener like https://goo.gl/ and you can see how many clicks that link received.

_________________________________________________________________________
Director of Marketing | Nehmedia | Partner Profile