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Understand information in your reports and troubleshoot reporting issues such as self-referrals, (not set) data, and inaccurate information
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GA Data Don't Match and Itunes connect

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi guys,


I have checked GA today and yesterday, and for some reason, GA shows i had 101 installations yesterday, while itunes shows only 9 in the last 7 days, i know itunes is not live reporting, but then i went to and they are supposted to be live, and they say overall i had 18 installation.


now i am afraid to start marketing so i don't have this Differences with higher numbers, can someone can think of where the problem lies? THANK YOU 

1 Expert replyverified_user

Re: GA Data Don't Match and Itunes connect

Top Contributor
# 2
Top Contributor
Hi Avi
There could be many reasons for this. MANY.
I think the best thing to do is to refer you to a great article about iOS app analytics here:

It explains some discrepancies.Other than that, all I can suggest is that you look at debugging to see what is being classed as an install.
Marked as Best Answer.
Accepted by topic author Avi S
December 2015

Re: GA Data Don't Match and Itunes connect

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
thank you, i will try to debug, and as for the way apple count, i didnt know it, for thank you for sharing that information.

Re: GA Data Don't Match and Itunes connect

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭
Hi Dave, from what you say, Apple information will always show different results then GA?
i have other friends which the info is identical, what exactly please should i look inside the GA in order to know what is the right amount of user installations ?