GA Classic Expiring Soon? and 2 More Advanced GA Questions!
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- We heard some rumors that GA Classic will no longer be available, is this the case? In addition to Universal Analytics (everyday use), we mainly rely on the utm z in Classic GA in creating a cookie to record acquisition channel into our back end database. If GA Classic will actually expire, is there a reliable workaround, since utm info is not always available in the URL?
- In the time lag report, is GA basically counting the number of days users take to convert or complete a goal, using this kind of formula?
day of conversion - first day of website visit = time lag in days
- By default, GA keeps campaign parameters for 6 months, for use in its last non-direct attribution. My question is, if someone first visits our site through a non-direct source like AdWords, then comes back via direct, does the second session (which GA also sees as an AdWords session) reset the 6 month campaign timeout period? Or does the 6 month continues counting down from the first AdWords session.