% Exit Metric
I'm a little bit confused about the '% Exit' metric in the Landing Pages and Exit Pages reports. It seems as if the % Exits increasing is shown as a positive in GA and I can't see the logic in why a higher % Exits would be positive.
The formula is # of Exits/Pageviews
The goal is obviously to have more Pageviews and less Exits one would assume. Just using a simple example:
In this example the # of Exits remain the same but Pageviews increase. So as Pageviews increase (which is what we want) the Exit % in theory should drop, which is also a positive. What am I missing in my interpretation of this metric?
Re: % Exit Metric