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Event tracking and bounce rate

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# 1
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Hello, Community!

 

This is a super basic question about event tracking and bounce rate. I have a page on my website that links out to another website. Obviously, the bounce rate is ridiculously high and I wanted to know if it was because the page is awful or if the users were clicking on the links. I added tracking to the outbound links and now I am wondering if that will still be considered a bounce with event tracking on it if they click it. It's another interaction within my site, so I assumed that it would affect my bounce rate. It's been a couple of weeks and it hasn't fluctuated.

 

So in short: Does adding tracking code affect bounce rate?

 

Thanks!

1 Expert replyverified_user

Re: Event tracking and bounce rate

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# 2
Rising Star
Hi Scott,

If the event registers, and you have not set the non-interaction flag in the event and the event happens within 30 minutes of landing, then yes it will impact your bounce rate. (Do you see events in behavior>>events ?)

To make your chances of registering the events better (not perfect), use hit callback.

More on that here:

https://developers.google.com/analytics/devguides/collection/analyticsjs/field-reference#hitCallback

Basically you wait for the hit to go to GA then allow the user to navigate to the external site.

You can also use the beacon function...

https://developers.google.com/analytics/devguides/collection/analyticsjs/events#outbound_link_and_fo...



Best,

Theo Bennett
Analytics Evangelist at MoreVisibility | Contact Me
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