Event and ecommerce tracking
I have a problem creating a report for which users that made an event and eventually made a purchase with a certain revenue.
I can solve the event and purchase part by looking at a certain event and then use the segement "Made a purchase", but that don't show me how much revenue that event gives me.
Do I have to use event value for that?
So: Can i somehow track customers sitevide in both Behavioral reports and Ecommerce reports? I need to follow the customers through all available reports somehow.
To make it clearer:
A user clicks a certain button and triggers an event, he/she then visits a page and then converts with a certain quantity and revenue.
Can i somehow get all that information in the same report? As I can see the the events and the ecommerce tracking can't be combined?
Re: Event and ecommerce tracking
Create a report with the ecommerce dimensions and metrics of your choice, then in the report filter pass the event in question.
Create a Sequences segment with two or more steps (the number of steps will depend on your analytics setup) so that you recreate the desired journey.
Hope that helps.