Engagement rate for a blog about education
I wonder how many percent is a good rate for that kind of blog? From GA, I got:
- Sessions: 2089
- Avg. session duration: 00:03:27
- Session duration in Engagement report: above 180 seconds = 298
So, the engagement rate = (298/2089)*100% = 14.26%
Is that correct? And is that a good or bad rate?
How about "the good rates" for users from Google search, and Facebook? I assume those rates will be different.