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Understand information in your reports and troubleshoot reporting issues such as self-referrals, (not set) data, and inaccurate information
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Email Traffic problem

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭



I have noticed that throughout 2015, email traffic to our site has decreased considerably, however when I look at our email campaign reports generated from Dotmailer, the click through volume has increased. This seems very contradictory and as a GA newbie I wondered if anyone had any ideas why this might be or things I could check?





Re: Email Traffic problem

Explorer ✭ ☆ ☆
# 2
Explorer ✭ ☆ ☆
email isn't inherently tracked. I would check to be sure the the utm_ parameters are being set properly. So the links contained in the emails should look something like

Source and medium are both mandatory, so if source is missing then you also won't get the medium. For email, utm_medium must exactly match 'email'.

Best guess is that your email marketing department isn't diligently setting the tracking parameters.