Analytics
1.9K members online now
Understand information in your reports and troubleshoot reporting issues such as self-referrals, (not set) data, and inaccurate information
 
Guide Me
star_border
Reply

Email Traffic problem

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi

 

I have noticed that throughout 2015, email traffic to our site has decreased considerably, however when I look at our email campaign reports generated from Dotmailer, the click through volume has increased. This seems very contradictory and as a GA newbie I wondered if anyone had any ideas why this might be or things I could check?

 

Thanks

 

Stephen

Re: Email Traffic problem

Explorer ✭ ☆ ☆
# 2
Explorer ✭ ☆ ☆
email isn't inherently tracked. I would check to be sure the the utm_ parameters are being set properly. So the links contained in the emails should look something like

www.mysite.com/landingpage?utm_source=dotmailer&utm_medium=email

Source and medium are both mandatory, so if source is missing then you also won't get the medium. For email, utm_medium must exactly match 'email'.

Best guess is that your email marketing department isn't diligently setting the tracking parameters.