Dumb-down Report Data
I work with a wide range of technologically inclined people; some know close to nothing, some know a great deal. I am on the latter end of the spectrum and am having a hard time dumbing-down some of the report terms.
- Unique pageviews
- Bounce rate
Also, the reporting I am doing to my team(s) is very specific to sub-pages within our website's homepage.
Any help would be greatly appreciated.
Re: Dumb-down Report Data
It is great that you seeking to better understand Analytics and help those you work with do so, as well.
- Pageviews: An instance of a page being loaded (or reloaded) in a browser. Pageviews is a metric defined as the total number of pages viewed.
- Unique Pageviews: A unique pageview, as seen in the Content Overview report, aggregates pageviews that are generated by the same user during the same session. A unique pageview represents the number of sessions during which that page was viewed one or more times.
- Bounce Rate: Bounce Rate is the percentage of single-page sessions (i.e. sessions in which the person left your site from the entrance page without interacting with the page).
- Tracking domains and directories will be most-enlightening to you.
I would suggest you sign up for a free account at Google's Analytics Academy. You will really gain a lot of well-rounded information that will connect one term to the next.
Of course, there is also a lot of reading here that will help... and our very own learn section has some truly great articles by the experts here. Please just post up if you have a question and we will be happy to assist.
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