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Drop-off Rate Benchmark

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# 1
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Are there industry benchmarks or any resources that state how much of your page sessions should result in drop-offs? (what is the average drop-off rate).


Thanks in advance!

1 Expert replyverified_user

Drop-off Rate Benchmark

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# 2
Rising Star

Hi Mia,


If there are, they are probably useless.   For Example, Office Depot routinely wins awards for best ecommerce conversion rate.  It would be ridiculous for another ecommerce site to benchmark agains this because is used as a catalog ordering point for companies that have an account with them. 


What you should be doing is looking for pages that have worse performance compared to your site average.  You should also watch your own trends and compare how your site is performing over time. 


Lastly, take advantage of the benchmark reports for comparison to some other sites in aggregate for some metrics like bounce rate and sessions, etc.





Theo Bennett


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