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Understand information in your reports and troubleshoot reporting issues such as self-referrals, (not set) data, and inaccurate information
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Doubled Impressions in Analytics

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# 1
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Hi all (first: sorry for my crappy Englisch) Topic: Since a few months (march) i see doubled Impressions in Google Analytics (from 2,3M to 4,6M). I cannot see from where the false "traffic" is - cause it doesn't seems to be really traffic (My WordPress stats with Jetpack aren't doubled). It's only the impressions, not the users..... Any idea?


1 Expert replyverified_user

Re: Doubled Impressions in Analytics

Top Contributor
# 2
Top Contributor
Hi Carsten,
We have a whole forum dedicated to this issue here:
First of all, check that your GA snippet isn't firing two pageview hits. Install the Google Chrome "Google Tag Assistant" extension and have a look at what exactly is being sent.

If you're certain that your snippet is installed correctly, have a look at this guide on removing spam traffic:

It's a massive pain, I know. It's a HUGE hurdle to making GA actually useful. Unfortunately, nothing much seems to getting done about it so if you want to use GA and you want your data to be somewhat accurate and useful, you'll have to jump through the hoops I'm afraid.

Anyway, fingers crossed that it's your tag and not spam. Let me know how you get on.