Analytics
5.1K members online now
Understand information in your reports and troubleshoot reporting issues such as self-referrals, (not set) data, and inaccurate information
 
Guide Me
star_border
Reply

Do outbound link clicks count as bounces?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

If the user's only interaction with a page is to click on an outbound link on that page, will Google Analytics count that as a bounce?  To be clear, this interaction would be a bounce for sure if the user did nothing at all.  The question is, how is it counted if the user clicks on an outbound link on the page?  Does it matter whether or not the outbound link is being tracked with event tracking?

1 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author Kyle B
June 2016

Re: Do outbound link clicks count as bounces?

Top Contributor
# 3
Top Contributor
Hi, Kyle B,

If your outbound link click triggers an event, then the visit won't be considered a bounce because that event is an interaction hit. Just as a refresher from Google's support pages (https://support.google.com/analytics/answer/1033068): "a bounce is defined as a session containing only one interaction hit. By default, the event hit is considered an interaction hit, which means that it is included in bounce rate calculations.".
Nicky Yuen, Google Analytics Top Contributor
Was my response helpful? If yes, please mark it as the ‘Best Answer.’ Learn how here.
Find me on: Google+ | LinkedIn

View solution in original post

Re: Do outbound link clicks count as bounces?

Explorer ✭ ☆ ☆
# 2
Explorer ✭ ☆ ☆
Hi Kyle,
yes it will be a bounce except if the outbound link is tracked with at event-

BY default google analytics track only page view, so if the use see only a page a click on external link it will be a bounce

If you track click on outbound link with an event, Google Analytics will se 2 interactions: page view + click event and that session will be not count as a bounce

Fil
Marked as Best Answer.
Solution
Accepted by topic author Kyle B
June 2016

Re: Do outbound link clicks count as bounces?

Top Contributor
# 3
Top Contributor
Hi, Kyle B,

If your outbound link click triggers an event, then the visit won't be considered a bounce because that event is an interaction hit. Just as a refresher from Google's support pages (https://support.google.com/analytics/answer/1033068): "a bounce is defined as a session containing only one interaction hit. By default, the event hit is considered an interaction hit, which means that it is included in bounce rate calculations.".
Nicky Yuen, Google Analytics Top Contributor
Was my response helpful? If yes, please mark it as the ‘Best Answer.’ Learn how here.
Find me on: Google+ | LinkedIn

Re: Do outbound link clicks count as bounces?

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭
Thanks, Fil, for taking the time to answer my question! I appreciate it.

Re: Do outbound link clicks count as bounces?

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
Thanks, Nicky, for taking the time to answer my question! I appreciate it.