Analytics
2.8K members online now
Understand information in your reports and troubleshoot reporting issues such as self-referrals, (not set) data, and inaccurate information
 
Guide Me
star_border
Reply

Direct traffic comprised primarily of new visitors

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

This doesn't make sense to me. Can someone shed some light as to why this might be happening?

1 Expert replyverified_user

Re: Direct traffic comprised primarily of new visitors

A T
Participant ✭ ✭ ✭
# 2
A T
Participant ✭ ✭ ✭
How Google Analytics count New and Returning users

https://www.optimizesmart.com/understanding-users-in-google-analytics/

Re: Direct traffic comprised primarily of new visitors

Top Contributor
# 3
Top Contributor
Hi Oksana,

Most likely you are receiving referral spam. These are fake hits sent by spammers directly to Google Analytics. Please check if they are 100% bounce rate zero second visits to the home page.
You can read about referral spam here: https://www.optimizesmart.com/what-i-learned-from-trying-to-fix-the-ghost-referrer-spam-in-google-an...
Hope this helps.

Arnold Majlath, Google Analytics Top Contributor
Circle Me On Google+ | Visit me @ Redfly Digital