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Direct spikes caused by browser addon - a new thing?

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# 1
Top Contributor

Is anyone else seeing this?  I have a couple of instances where a site visitor (single location, browser, version, network domain, etc) looked at multiple pages within a very short time frame (15 different pages, 2 minutes total), yet every single pageview is recorded as a new session. This looks like a browser addon (Chrome 55.x) that is dumping the cookies between pageviews. Without the cookie, each pageview would be seen as a new user, new session, direct visit.

 

Needless to say it messes up the metrics with what looks like spam attributes (spike of direct bounces from one location).

Mike Sullivan, Google Analytics Top Contributor
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