Direct Traffic from Mobile Device Category (Audience Overview)
Does anyone know how Google Analytics track traffic referred from mobile apps? Let's say I am using Facebook app or Flipboard app and click on a link to go to my website. Would Google Analytics for my click from the Facebook app as direct mobile traffic or from m.facebook.com? I am guessing it will show as direct but just want to confirm.
Re: Direct Traffic from Mobile Device Category (Audience Overview)
In many cases (but not by any means all), if the app is using the built-in browser you get a referrer. If it opens the external browser app, its always direct/none
Director of Marketing | Nehmedia | Partner Profile