Different transaction values in the report - in attribution
Hello the community,
Could you please help to understand something ?
-On the report Acquisition / All traffic / Channel, I have the possibility to see the number of ecommerce transactions by Default Channel Grouping.
-As well on the report Conversion / Attribution / Model comparison tool
But I realized, even if I choose, last click or last indirect click attribution model (in the model comparaison tool), the transactions values are different by channel compared to the ones I have in the Acquisition report.
Of course, I'm on the same time period, and on Attribution model I only selected transaction (and unticked my other goals).
And still on Attribution model, I select Default Channel Grouping as well (not MCF Channel Grouping).
Even the total number of transaction is not the same.