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Understand information in your reports and troubleshoot reporting issues such as self-referrals, (not set) data, and inaccurate information
 
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Different number in Overview tab vs. Content tab

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# 1
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What is the difference in the way the Overview tab and the Content tab are measured? Sometimes there's a difference of ~20, other times it gets into the hundreds. I don't understand why the two would be different at all.