Analytics
2.5K members online now
Understand information in your reports and troubleshoot reporting issues such as self-referrals, (not set) data, and inaccurate information
 
Guide Me
star_border
Reply

Different Data in Google Analytics for Paid visitors

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi

 

We are running paid campaigns to drive traffic to our site. We found that when we choose "Paid traffic" segment from the list of available custom segments. The time reported is different on

- Audience -> overview

and

- Site Content -> All pages

 

Why is there a discrepancy in the various time reported. The difference is like 10times more time reported on Sitecontent -> All pages.

 

Please let us know.

 

 

Different Data in Google Analytics for Paid visitors

Explorer ✭ ✭ ✭
# 2
Explorer ✭ ✭ ✭

Hi, @saurabh s

These reports provides two diffenet metrics.

Audience -> overview shows the average session duration, that means time for all pages vithin the session.

Site Content -> All pages Shows the average time for every particular page not including the time user spent on ther pages

 

Different Data in Google Analytics for Paid visitors

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Hi,

  We only have one page visited via paid campagins.

  So when we create paid segment 99% of the people visited that page only.

 

  Reiterating:

   - when we check average session duration for paid segment on Audience-> overview we see very avg. session duration

  - when go to site content -> all page and check the specific page being visited it shows 10 times more time

 

Can it be because in the first case it is "average session duration" where in the second case "average time on page" per user so may include multiple sessions created by the same set of users.

 

Please let us know.

 

Different Data in Google Analytics for Paid visitors

Explorer ✭ ✭ ✭
# 4
Explorer ✭ ✭ ✭

hi, @saurabh s

Tracking time on page in your case can me misleading in some way. In fact, Google Analytics tracks time as a difference between first and last interactions: https://support.google.com/analytics/answer/1006253?hl=en

So if your visitor got to your page, read all the content but didn't fired any interaction events her average session duration would likely be counted as 0. In the same logic time for such a page will be tracked only if the page were reloaded / visited few times in a session. This can lead for skewed time reporting for pages.

Consider firing an additional GA interaction event in Х seconds after the page loaded based on setTimeout() JavaScript function.

This would fix in some way your time tracking and allow you to track users who had spent at least X second on your page

Different Data in Google Analytics for Paid visitors

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

Hi,

 

   We only have a single page visit via the paid segment.

 

  So if the user refreshes the page or reloaded the page few times in the same session then time reported on the Audience->Overview as well as time spent on the page should be closely the same.

 

  There should not be a 10 times page difference in the time reported.

 

  Here I do not have the option to attach the screenshot. So if you could provide an Google Analytics Customer support Email. I can attach the screen shots and send across the same.

  Thanks for your helping with the issue here.

 

Different Data in Google Analytics for Paid visitors

Visitor ✭ ✭ ✭
# 6
Visitor ✭ ✭ ✭

And to add to that average session duration, can not be less than the time spent on page for sessions when all most all the sessions have a single page visit for the same page.