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Understand information in your reports and troubleshoot reporting issues such as self-referrals, (not set) data, and inaccurate information
 
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Difference in GA Acquisition and Ad Network indicators

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello!

 

I have a different in indicators for particular campaign between GA Acquisition and Ad Network (AdRiver). Ad Network shows significantly more transitions. Why could be so?

Re: Difference in GA Acquisition and Ad Network indicators

Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆
Hi,

it depends on how they track the Transitions. GA will assign the transition to last click and not sure of how the AdRiver works.

There are tools where the Transition will assign to any click or the first click as well.

As said it depends on how they track, better to go thorough the doc.

Sam

Re: Difference in GA Acquisition and Ad Network indicators

Explorer ✭ ☆ ☆
# 3
Explorer ✭ ☆ ☆
It might use a redirect page. I've seen GA parameters lost over the redirect and I think they even mention in their 'documentation' somewhere that this is an issue. I'd check for redirect before I looked for the docs though...way easier.