Analytics
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Understand information in your reports and troubleshoot reporting issues such as self-referrals, (not set) data, and inaccurate information
 
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Devices or browsers that don't pass referral info

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# 1
Visitor ✭ ✭ ✭

Year over Year my Direct traffic is down considerably, but not revenue.  Are there browsers or devices that don't pass referral info over, perhaps a segment that is growing?

Devices or browsers that don't pass referral info

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# 2
Follower ✭ ☆ ☆

I would check whether that direct traffic was coming from real users or robots. Sounds to me like the latter!

 

The other usual suspect is Instagram, if your company does well on that platform this traffic typically has no referral data.